Why Facebook Groups No Longer Work for Marketers

Let’s be honest - Facebook Groups just aren’t what they used to be.
Not too long ago, creating a group was the ultimate way to build a loyal, engaged community. People joined, interacted, and felt like part of something exclusive. But now? Most groups are either a ghost town or overrun with spam.
So what happened? And more importantly, why should marketers move on?

1. Organic Reach Has Disappeared

Facebook barely shows your posts to your own group members anymore. You’re stuck fighting the algorithm inside your own community. What’s the point of building a group if the platform decides who gets to see your content?

2. Facebook Controls the Algorithm

Let’s face it: Facebook decides what your audience sees. And it’s rarely your offers, your live videos, or your value-packed posts. The platform prioritizes what keeps people scrolling, not what helps you grow your business.

3. Engagement Is Shifting Elsewhere

People aren’t hanging out in groups the way they used to. Instead, they’re on TikTok, Instagram, or YouTube - platforms where quick, authentic, and engaging content thrives. Attention has moved, and marketers need to move with it.

4. Trust Has Changed

Audiences don’t want to be funneled into private groups with hidden admins pushing upsells. They want transparency. They want creators they can follow openly across multiple platforms, not someone hiding behind a gate.

5. Platform Dependence Is Dangerous

If your entire business relies on a Facebook group, you’re putting your brand in Facebook’s hands. One strike, one policy change, and your community could disappear overnight. That’s not a risk worth taking.

The Future is Omni-Channel

The solution? Diversify. Build where the attention is growing - and on platforms you actually control. That means email lists, podcasts, YouTube, and other channels where your audience can find you without relying on a single company’s rules.
If you’re serious about building a lasting brand and community, it’s time to let go of the Facebook Group strategy and start thinking bigger.

Your future audience isn’t hiding in a group. They’re out there, waiting for you to show up where they’re already spending their time!