3 Digital Marketing Myths That Could Be Holding You Back

The internet is full of advice about how to grow your business online. But here’s the truth: not all of it is good advice — and some of it could actually hurt your growth.

Today, I want to break down 3 of the most common digital marketing myths I see (and hear) way too often — especially from beginners. If you're stuck or spinning your wheels, one of these might be why.

❌ Myth #1: “You Need a Huge Following to Make Money Online”

This is one of the biggest lies in the digital marketing world.

➡️ Truth: You don’t need thousands of followers. You need the right people.

A small, targeted audience that knows, likes, and trusts you will convert far better than 10,000 random followers who barely engage. Focus on building relationships, not just racking up numbers.

❌ Myth #2: “You Have to Be on Every Social Media Platform”

Instagram. TikTok. LinkedIn. YouTube. Facebook. Threads. Snapchat. Pinterest…
It's exhausting just thinking about it.

➡️ Truth: You only need to dominate one or two platforms where your ideal audience actually hangs out.

It’s better to be consistent and effective in fewer places than to burn out trying to be everywhere.

❌ Myth #3: “You Need to Be a Tech Expert to Succeed”

This one scares a lot of people away before they even start. But the reality?

➡️ Truth: You don’t need to know code, design, or even how to build a website from scratch.

There are simple tools and templates that can get your business online in a day or two - and you can learn as you go. What matters more is your message and consistency.

Final Thoughts

Don’t let outdated beliefs stop you from building the online business you dream about.

Most people fail not because they aren’t smart or capable — but because they’re following broken advice. Let go of the myths, and start focusing on what really works.

Want help building your online brand the smart way?

👉 Let’s connect. I’m here to help you grow!

Brad | Digital Business Coach